Mount Prospect, Ill., October 22, 2012 – Robert Bosch Power Tool Corp., the world's leading manufacturer of professional power tools and accessories, and Simpson Strong-Tie Company Inc., Pleasanton, Calif., a leading provider of concrete, masonry and anchor repair solutions, today signed an agreement to form a strategic alliance that will allow the companies to jointly pursue sales, marketing and product development opportunities in the concrete construction market.
The new sales combination gives the companies' distribution partners and customers access to the broadest commercial and residential product portfolio in the concrete construction industry. The strategic alliance will give distributors the opportunity to compete effectively and take market share from direct sellers.
"Both the Bosch and Simpson Strong-Tie brands are synonymous with trust, integrity and quality in the concrete and masonry markets," said Terry Horan, president and CEO, Bosch Power Tool Corp., North America. "This strategic alliance will leverage both companies' engineering strengths, manufacturing practices and sales expertise to deliver anchoring and fastening solutions that meet building code requirements and improve productivity for installers."
The alliance seeks to bring to market a complete Bosch/Simpson Strong-Tie installation system, including adhesive and mechanical anchors, demolition and rotary hammers and accessories, and to improve efficiency and productivity for customers. The new venture also will provide joint jobsite training to installers and offer distribution partners a variety of sales and marketing benefits.
"The alliance between our two companies will give our distribution partners a better way to compete against direct sellers," said Terry Kingsfather, president, Simpson Strong-Tie. "By combining Bosch's expertise in power tools and accessory systems with the Simpson Strong-Tie focus on providing specified, value-engineered anchoring solutions, we can drive quality business to our partners and provide customers with even better solutions."
As leaders in their respective fields, Bosch and Simpson Strong-Tie share a commitment to innovation, product performance and customer satisfaction. Both companies are well known for the quality of their products and the integrity of their business practices; therefore, it seemed natural that the two companies work together to explore the potential synergies between their product lines and people. In the short-term we are focusing on:
In the long-term we intend to partner on product development initiatives and cross-selling opportunities. We hope to drive innovation and further enhance the value we offer to customers.
No, both of these companies will continue to remain independent and utilize those strengths that have made them successful. Business is "as usual" to our distributors and end users as they experience it today.
No, we will be making recommendations regarding anchor, tool, and accessory combinations to increase user productivity and product life. Therefore, other manufacturers' products can be used. The result is to meet the Simpson Strong-Tie product recommendations for the installation.
Simpson Strong-Tie and Bosch may look into the potential to adapt Bosch power tools to the Quik Drive line, but no steps have been taken at this point. Until further notice, Simpson Strong-Tie will continue doing business as usual in its Quik Drive product line, with the goal being to provide the user with the brand of screwdriver motor they prefer.
This alliance is not going to affect your day-to-day business with either company. Continue to work with your current representative as you have in the past with regards to questions and ordering. At some point in the near future your Bosch and Simpson Strong-Tie representatives will contact you for a joint meeting to discuss our system sales approach and how it can help grow your business.
Please ask your respective Simpson Strong-Tie or Bosch sales representative about how this partnership can work to grow your business.